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March For Life Action Launches 2016 Pro-Life Ad Campaign

Yesterday, March for Life Action launched a major public awareness campaign highlighting the overwhelming pro-life consensus most Americans share on the issue of abortion. The campaign will be supported by a new ad, “Consensus,” which is the first of its kind for March for Life Action and highlights the reality that pro-life policies are reflective of mainstream America, and are winning positions for candidates running for office. 

ConsensusBased on a 2016 Knights of Columbus Marist Poll that surveyed Americans on their beliefs about abortion, the ad reveals that the extreme position of abortion-on-demand up until birth held by the abortion advocates and many pro-choice politicians, is out of touch with the American public. 

The first phase of the campaign will run Thursday through Monday, leading into the Presidential debate, and will include digital and television outreach. Targeting Columbus, OH; Dayton, OH; Pittsburgh, PA; Scranton, PA; Richmond, VA and the District of Columbia, the ad will run during major network programs including: Madame Secretary, Today Show, CBS This Morning, 60 Minutes and other significant programs. A partial transcript is as follows:

Woman 1: Now they want us to pay for abortion. 

Woman 2: OUR tax dollars. 

Woman 3: Almost 2/3rds of us say NO. 

Woman 4: No way. 

Woman 5: It’s time for this extremism to end. 

“With this ad, we encourage Americans to take a deeper look at their candidates. Politicians who claim to be ‘pro-choice,’ essentially advocate for abortion-on-demand up until the time of birth, paid for by your taxpayer dollars.  This radical position is out of touch with the large majority of Americans,” said Jeanne Mancini, President of March for Life. “With an overwhelming majority of Americans in favor of substantial restrictions on abortion, it’s time for politicians to change the fact that current U.S. law does not reflect the hearts and minds of its own people regarding life.” 

Without using actors, the ad features six women from different political and professional backgrounds.  “As we state in the ad, it’s time for OUR voices to be heard and the extremism on this issue to end,” said Mancini. 

To view the ad, please follow this link. The full transcript of the ad is below.  The ad went live on Thursday, Sept. 22, at 6:00 am. EST.  Visit for more information on the campaign.

Transcript of “Consensus” 

Woman 1: America has consensus. 

Woman 2: Consensus. 

Woman 3: 8 in 10 Americans agree. 

Woman 4: Abortion should have real legal limits. 

Woman 3: Real legal limits. 

Woman 1: Even 6 out of 10 pro-choice Americans agree 

Woman 4: That abortion should happen only during the first three months of pregnancy. 

Woman 5: At most. 

Woman 6: At most. 

Woman 1: That’s consensus. 

Woman 3: That’s consensus. 

Woman 4: But it’s not the law?! 

Woman 1: Why? 

Woman 6: Why? 

Woman 2: Pro-choice politicians. 

Woman 4: Politicians. 

Woman 3: Many of them want abortion legal right up until birth. 

Woman 4: Right up until birth. 

Woman 1: Only about 1 out of 10 Americans support this extreme position. [Graphics] 

Woman 3: And these pro-choice politicians listen to them, not us. 

Woman 5: Not us. 

Woman 4: Not us. 

Woman 6: Now they want us to pay for abortion. 

Woman 2: OUR tax dollars. 

Woman 1: Almost 2/3rds of us say NO. [Graphics] 

Woman 4: No way. 

Woman 3: It’s time for this extremism to end. 

Woman 1: It’s time for OUR voices to be heard. 

Woman 2: It’s time for politicians to stop working for the pro-abortion lobby. 

Woman 5: And join the national consensus. [End Board] 


VO: Sponsored by March for Life Action.

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