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The Only Media The Left Can’t Control

RAV aint Jack
The news that Twitter CEO Jack Dorsey has decided “his” platform will not accept political advertising for the 2020 election cycle may be the final signal to conservatives that the internet is no longer a space where liberty reigns supreme. Instead, it has become a place where censorious corporate Leftists, having learned in 2016 that their brand of politics is not the majority opinion, will use their power over its technology to brazenly exclude competing views.

Even your seemingly private email has become open to Silicon Valley censorship. According to Mashable's Elisha Hartwig, Google can ban you from Gmail if you "send, upload or distribute any unlawful, defamatory, harassing, abusive, fraudulent, infringing, obscene or otherwise objectionable content."

What's "objectionable" is strictly up to Google, and the company's confirmed bias against completely mainstream conservative ideas, such as the right to life, and record of censoring conservative content on its YouTube platform, suggests that censorship of conservative ideas communicated through the Gmail email service is likely to come sooner rather than later.

Which leaves conservatives with just one form of alternative media not subject to Leftist censorship: Direct mail, the successful, time-tested form of the alternative media that corporate leftists don’t control.

As I documented in my book TAKEOVER, for those born in the Internet age or after the advent of cable TV, it may be hard to imagine how difficult the job of marketing conservatism and conservative ideas was in 1961, when I first became involved in conservative politics at the national level.

To this day, the New York Times carries on its front page the motto “All the news that’s fit to print,” and in 1961, as it is today, liberals were largely in charge of deciding what was fit to print in the establishment press and what wasn’t.

The conservative print media was small; Human Events was an eight- to twelve-page newsletter, the National Review was just getting started, and Young Americans for Freedom’s publication, the New Guard, first edited by Dr. Lee Edwards, now a senior fellow at the Heritage Foundation, had just a few thousand subscribers.

It was hard, if not impossible, to find the conservative point of view on television. Walter Cronkite of CBS and his establishment media colleagues at ABC and NBC would go on air at 6:30 p.m., and by 7:00 p.m. America would have been told what to think— and it wouldn’t be that communism was evil and dangerous and that lower taxes, less government, and more freedom were good ideas.

This remained true into the 1970s and 1980s, even as Ronald Reagan rose to national prominence and won two landslide elections. If you were a conservative on a college campus or in a suburban neighborhood reading the newspapers and watching TV, you were marooned in a world where the elite opinion makers of New York and Washington found your ideas fit to be ignored or attacked, but not printed or aired.

The one means we had to get our message out, to share ideas, and to bypass the establishment media filter, was direct mail—the first and most long-lived form of new and alternative media.

And it worked: I came to work with many of the key organizations and candidates of the New Right and the modern conservative movement, including the Conservative Caucus, the Committee for the Survival of a Free Congress, the National Conservative Political Action Committee, the National Right to Work Committee, the American Conservative Union, Senator Jesse Helms’s National Congressional Club, and Gun Owners of America. We also helped market many of the early stars of the conservative movement who sought elective office, such as congressmen Phil Crane and Bob Dornan, Dr. Ron Paul, John Ashbrook, senators Jesse Helms and Strom Thurmond, California state senator H. L. “Bill” Richardson, and candidates Max Rafferty, Howard Phillips, Jeff Bell, and G. Gordon Liddy.

Nearly all of the core organizations of today’s modern conservative movement, from the Heritage Foundation, to Judicial Watch, to Hillsdale College use direct mail to build and sustain their missions, and bypass the liberal censors to communicate their results, because used properly direct mail isn’t just a means of raising money, it is also a form of media that the Left does not control and cannot censor.

Does this mean we should discard all other forms of communication? Of course not, conservatives still need their websites, e-newsletters, radio and TV shows, commercials and appearances, and columns in newspapers and magazines.

However, with the concentration of media power into a few dominant social media platforms and email services, Google, Twitter and Facebook being the most obvious, it appears we are rapidly approaching an environment where a few liberal corporations will once again control what Americans see, hear and read – just as they did back in the days when CBS, NBC, ABC  and the major daily newspapers set the cultural and political agenda for America.

The one sure way around them is direct mail, the media that built and still sustains the conservative movement.

PS - To learn how your organization or campaign can use direct mail to bypass the liberal media please give me a call at my office in Manassas, Virginia (703-392-7676).

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