American Conservative Unions

By Richard A. Viguerie, CHQ Chairman
Just as David Bossie is being criticized today, I received a lot of establishment media criticism back in the 1970s by those who saw political direct mail as having only one purpose—to raise money. What these critics don’t understand is that direct mail is advertising, and that it is a form of alternative media that educates voters, organizes activists to pass or defeat legislation, and identifies favorable voters and supporters—and raises money too.