printing press

By Richard A. Viguerie, CHQ Chairman
By stopping the Equal Rights Amendment at the last moment, Phyllis Schlafly taught conservatives that nothing is inevitable.  We can do it!  (Excerpt 23 of 45 from America’s Right Turn.)

By Richard A. Viguerie, CHQ Chairman
Conservatives created the Religious Right in the 1970s.  Then in 1980 Ronald Reagan was elected president, thanks in large part to conservative direct mail. America had entered a new era. (Excerpt 22 of 45 from America's Right Turn.)

By Richard A. Viguerie, CHQ Chairman
Leadership of the conservative movement shifted from Barry Goldwater to Ronald Reagan, and from the Old Right to the New Right, in the 1970s.  (Excerpt 21 of 45 from America’s Right Turn.)

By Richard A. Viguerie, CHQ Chairman
Direct mail is more than fundraising—it’s also a cheaper and more efficient form of advertising than the political campaign ads you see on television. (Excerpt 20 of 45 from America’s Right Turn.)

By Richard A. Viguerie, CHQ Chairman
Direct mail gave conservatives a voice in setting the nation’s political agenda, free of dependence on Republican bosses and big corporations.  (Excerpt 19 of 45 from America’s Right Turn.)

By Richard A. Viguerie, CHQ Chairman
Direct mail has unique advantages for a political movement shunned and disparaged by the mainstream media, as we see in excerpt 18 of 45 from America’s Right Turn.

By Richard A. Viguerie, CHQ Chairman
We didn’t realize how much the conservative movement had grown since 1964 – and the establishment certainly had no clue – until the pivotal elections of 1978 and 1980.  (Excerpt 17 of 45 from America’s Right Turn.)

By Richard A. Viguerie, CHQ Chairman
When I first went to work for the new conservative movement, it didn’t take me long to discover that I really didn’t like asking people face to face for money.  I found that I had a knack for writing letters, though, so that’s what I began to concentrate on.  (Excerpt 16 of 45 from America’s Right Turn.)

By Richard A. Viguerie, CHQ Chairman
The establishment elites who ran the Republican and Democratic parties thought they had killed the conservative beast with Barry Goldwater’s crushing defeat in 1964. They didn’t count on our perseverance and our ingenuity—or our secret weapon.  Excerpt 15 of 45 from America’s Right Turn.

By Richard A. Viguerie, CHQ Chairman
The Goldwater campaign was the first mass campaign in modern American history, and its grass-roots nature changed the face of American politics, as we see in this excerpt (No. 14 of 45) from America’s Right Turn.

By Richard A. Viguerie, CHQ Chairman
The assassination of President Kennedy presented a new and unparalleled opportunity to smear conservatives, and the liberal media and LBJ took full advantage of it.  That worked in 1964, but conservatives would not be defeated that easily, as we see in this excerpt (No. 13 of 45) from America’s Right Turn.

By Richard A. Viguerie, CHQ Chairman
By the numbers, 1964 was an unmitigated disaster for conservatives.  But it was worse than it had to be, since the liberals controlled all of the mass media, and used that pulpit to smear all conservatives as fascists and Nazis.  It worked—for the time being, in Excerpt 12 of 45 from America’s Right Turn.

By Richard A Viguerie, CHQ Chairman
Why did conservatives succeed in creating a mass movement, while the libertarians fell short?  This is not just ancient history—there are critical lessons here for today’s conservatives, in this excerpt (No. 11 of 45) from America’s Right Turn: How Conservatives Used New and Alternative Media to Take Power.

By Richard A. Viguerie, CHQ Chairman
Conservatives needed a political voice if they were to go to combat in the political arena.  They found one in an outspoken U.S. Senator from Arizona, and we look at the successful strategy they chose in excerpt No. 10 of 45 from America’s Right Turn: How Conservatives Used New and Alternative Media to Take Power, by Richard A. Viguerie and David Franke.

By Richard A. Viguerie, CHQ Chairman
One man—William F. Buckley Jr.—and his new magazine National Review were successful in creating a mass conservative movement in the years after 1955.  We learn the reasons for their success in this excerpt from America’s Right Turn: How Conservatives Used New and Alternative Media to Take Power.

By Richard A Viguerie, CHQ Chairman
Conservatives in 1955 were restless, anxious to be heard, and had plenty of motivating issues.  But they lacked political and intellectual leadership.  That would soon come, with an outspoken Senator from Arizona and an articulate young author.  The stage was set in the 1950s for the birth of a new conservative movement, as we see in this excerpt from America’s Right Turn: How Conservatives Used New and Alternative Media to Take Power.

By Richard A Viguerie, CHQ Chairman
In 1955, liberalism reigned supreme over the politics of the United States.  If there is one lesson to be learned, however, it is:  Never despair, and never give up.  A new day was coming, as we see in this excerpt from America’s Right Turn: How Conservatives Used New and Alternative Media to Take Power.

By Richard A Viguerie, CHQ Chairman
Everyone complains about the role of money in politics, but nobody’s figured out how to run a political movement or party without money.  Get it from lobbyists?  Special interests?  Billionaires?  In this excerpt from Chapter 3 of America's Right Turn by Richard A. Viguerie and David Franke we explain how conservatives in the 1960s figured out a better way.

By Richard A. Viguerie, CHQ Chairman
In this excerpt from Chapter 3, “The Recipe for Creating a New Mass Movement,” of America’s Right Turn: How Conservatives Used New and Alternative Media to Take Power, by Richard A. Viguerie and David Franke we consider “Self-identification as a movement” and Communication networks, sometimes including a secret weapon.

By Richard A. Viguerie, CHQ Chairman
In this excerpt from Chapter 3, “The Recipe for Creating a New Mass Movement” of America’s Right Turn: How Conservatives Used New and Alternative Media to Take Power, by Richard A. Viguerie and David Franke, we ask:  How can a grassroots political movement emerge and succeed in our media-dominated world?