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Branding The Democrats: Trump And Rush Channel Viguerie

Trump Pence 2020
Since long before we became associated with Mr. Viguerie and, he has been preaching that one of the greatest operational failures of the Republican Party – if not its greatest operational failure – is the failure to brand Democrats for what they are.

As Mr. Viguerie documented in his book TAKEOVER, the Republican establishment prefers to run content-free campaigns (think Mitt Romney in 2012) but Republicans never win elections unless they are nationalized.  Democrats say all elections are local, because they can’t run on their national agenda and win, e.g., higher taxes, bigger government, more bureaucracy, infanticide, open borders, legalize all illegals—giving them citizenship, welfare and voting rights, less national defense, put everyone in Medicare, which will bankrupt Medicare and lead to rationing of healthcare for all seniors.

So, says Mr. Viguerie, on the micro level our branding of Democrats must address key blocks of voters.  For example: Democrats are anti-Catholic (gay marriage, transgenderism and abortion), anti-Christian (removing God from the public square, transgenderism, gay marriage), their policies hurt African-Americans (charter schools and economic opportunity), and Hispanics (economic opportunity, socialism, abortion), and Seniors (bankrupting Medicare through Medicare for all), etc.

Branding the Democrats as radical, violent, anti-God, open borders elitists, who will bankrupt Medicare, lock minority children into failing schools, destroy economic opportunity through socialist policies, and not only permit infanticide, but force taxpayers to pay for it, also has the advantage of being true, noted Mr. Viguerie.

The chief vehicles Mr. Viguerie has adopted for educating conservatives on the necessity of branding the Democrats are articles, such as The Secret To A Trump Landslide and GOP Setting Itself Up For Failure… Again and his occasional memos to conservative leaders emphasizing the necessity of branding the Democrats and the methods he has perfected for doing so over his 50+ years in business successfully marketing conservative ideas, candidates and organizations.

When we looked at the agenda for the Republican National Committee’s “spring training” session this year, it looked like the message wasn’t getting through, and that once again the GOP would try to run a content-free campaign.

But then this month’s Limbaugh Letter came out detailing Rush’s views on how President Trump has been branding the Democrats and it read like Rush and President Trump had read Mr. Viguerie’s memos and The Secret To A Trump Landslide.

As Rush put it: It’s a marketing miracle!

Thanks to Donald Trump’s branding, said Rush, in just three years the Democrat Party has become the Party that hates the American flag and supports Antifa, the Party that winks at terrorism and hates Israel, the Party that supports illegal immigrants over American citizens. The New York Times says “the Trump Administration’s immigration policies have pushed Democrats to the left, embracing ideas that would have been seen as unthinkable before the Trump Presidency.” Unthinkable to admit to, you mean. But now they are out of the ideological closet. No more coded language to disguise their intentions...

Rush goes on to point out that for fifty years of Democrats have been concealing their true identity while branding conservatives with lies, and in three years Donald Trump has forced them to admit who they really are.

Out of respect for Rush’s copyrighted material we can’t republish the entire list, so you will have to sign-up for the Limbaugh Letter if you want to read it, and it is well worth it.

Here are just a few of the examples Rush cited:

Trump Brands Dems As Pro-Socialism

“A vote for any Democrat in 2020 is a vote for the rise of radical socialism and the destruction of the American dream.” — President Trump, Manchester, NH rally, The Boston Herald, 8/16/19

“We will never be a socialist or communist country. if you are not happy here, you can leave! It is your choice, and your choice alone. This is about love for America. Certain people hate our country.” — President Trump, on Twitter, 7/15/19

Dems Out Themselves

“Democrats Are Debating Socialism, Just Like Donald Trump Wants Them To.” — cnn, 7/31/19

“Senator Elizabeth Warren … proposes to nationalize every major business in the United States of America. If successful, it would constitute the largest seizure of private property in human history.” — National Review, 8/16/18

Trump Brands Dems As Pro-Open Borders

“Radical left Democrats want open borders, which means drugs, crime, human trafficking, and much more.” — President Trump, on Twitter, 7/15/19

“All Democrats just raised their hands for giving millions of illegal aliens unlimited health care. How about taking care of American citizens first!?” — President Trump, during Democrat Presidential debate in Miami, on Twitter, 6/27/19

Dems Out Themselves

“Open Borders Made America Great.” — The New Republic, 8/9/19

“Democrats who have previously insisted that they oppose open borders seem to be inviting that very outcome … This is political suicide.” — The Los Angeles Times, 7/2/19

“2020 Democrats Overwhelmingly Back Decriminalizing Border Crossings…” — The Huffington Post, 6/28/19

Trump Brands Dems As Pro-Infanticide

“Virtually every top Democrat also now supports late-term abortion, ripping babies straight from [the] mother’s womb right up until the moment of birth. And in the case of the Virginia governor … the baby is born, and then … the doctor talks to the mother — the baby is now born, wrapped, as he said. And then they decide whether or not to execute the baby. That is why I have asked Congress to prohibit extreme late-term abortion, because Republicans believe that every child is a sacred gift of God.” — President Trump, NH rally, 8/15/19

“The baby is born. The mother meets with the doctor, they take care of the baby, they wrap the baby beautifully and then the doctor and the mother determine whether or not they will execute the baby.” — President Trump, at Green Bay, WI rally, quoted in The New York Times, 4/29/19

“Senate Democrats just voted against legislation to prevent the killing of newborn infant children. The Democrat position on abortion is now so extreme that they don’t mind executing babies after birth.” — President Trump, on Twitter, 2/25/19

Dems Out Themselves

“[W]e’ve gotten away from the fundamental question of who gets to draw the line [on late pregnancy abortion], and I trust women to draw the line when it’s their life.” — Mayor Pete Buttigieg (D, IN), Democrat Presidential candidate, not acknowledging the other life involved, quoted at The Daily Caller, 5/19/19

“[I]f Democrats are trying to explain that they don’t support infanticide, Trump has already won.” — Michelle Goldberg, The New York Times, 4/29/19

It’s important to remember that most Americans are not aware that in recent years the Democrat party has ceased to be the party of Truman, Kennedy, Carter, or even Bill Clinton.

We conservatives must provide the energy to let our fellow citizens know what the new Democrats are all about.  It’s up to conservatives to quickly interpret and explain to the American people what they saw and heard the Democrats say during their debates and on the campaign trail.

As Mr. Viguerie pointed out in TAKEOVER, the secret to successfully branding the Democrats is YOU. The President is doing his part, now it is up to us Conservatives to make sure that when Americans go to the polls in 2020, they realize that the Democrat candidate and the Democrat Party have become dangerous by moving hard Left and engaging in violent civil disobedience and that they are committed to fundamentally changing America by turning it into a Socialist country.

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Tell me what you love about the Democrat Party

Rush and President Trump had better be reading and using the Viguerie playbook!

Earlier this week, a friend on Facebook posted (or re-posted) a challenge - RATHER THAN BASH TRUMP, WHY DON'T YOU TELL ME WHAT YOU LOVE ABOUT THE DEMOCRAT PARTY", so I replied:

[me as Democrat] Let's see...1) I love giving other people's money to people who have done nothing to earn it. 2) I love using taxes to legally do what would otherwise be outright theft to accomplish #1, 3) I love to virtue gesture about all the cause celebre liberal talking points of the moment and then get triggered and cry when people see through my obvious BS and make fun of I call them all racists. 4) I love that we have pulled the party of labor, the party of "Ask not what your country can do for you", the party of civil rights so far to the left that many Democrats have no choice but to stay home on election night or to vote Trump like "we" did in Michigan, Ohio, Pennsylvania in 2016 and will do again. I love it when friends tee up a great post!