Newt Gingrich Former House Speaker
Roger Stone New York Times Bestselling Author, Political Consultant
Kellyanne Conway Political Consultant
Morton Blackwell
The name Richard Viguerie (rhymes with victory) isn't widely known to the general public, but the conservative organizations he helped build are known to millions.
Perhaps no other man has persuaded more people to join the Conservative Revolution to save America than Richard Viguerie.
And this book reveals how he does it, explains how you can do it, and makes clear why he's called the "Funding Father" of the conservative movement.
Want to run for public office (from local school board to President of the United States)? Then this book is for you.
Have a cause you want to raise awareness for? This is the book for you!
Want to acquire more donors and raise more money for your conservative organization? You'll learn how in this book.
Want to create a grassroots organization to solve one of the many problems caused by the radical leftists' intent on destroying America? You'll find out from the pioneer of grassroots marketing for conservatives
Want to do something -- anything -- to save America from the radical Leftists' intent on destroying it? Then, this is the book for you
It was 1963 and Richard Viguerie was leading the Young America’s Foundation (YAF), a fledgling conservative organization founded by William F. Buckley, Jr. when he found the secret to his success: Direct Marketing.
“Honey, I’ve discovered something that’s very important and it could help change America, maybe even the world.”
Although direct mail was still in its infancy, Viguerie saw that it would be a “game changer” in the world of politics and in the conservative movement. So, he did something unheard of.
He asked the YAF Board to bring someone else in to run the organization so that he could focus his efforts on direct mail and fundraising. But that wasn’t the only thing he did that year.
Realizing that he needed to spend more energy learning about this new medium, he spoke with his wife, Elaine, and said:
“Honey, I’ve discovered something that’s very important and it could help change America, maybe even the world.”
“But I don’t understand it, so I’ll need to spend a lot of time studying. Can I be relieved of all household duties?”
And so began an eight-year immersion into the art and science of direct mail and direct marketing. What he learned in those early years helped launch and grow such conservative powerhouses and charities like:
Many of America’s Founding Fathers were very concerned that future generations wouldn’t be up to the task of maintaining our liberty.
Learn MoreThis is more than a book about marketing by one of the greatest conservative marketers of our time.
Learn MoreTakeover:
The 100-Year War for the Soul of the GOP and How Conservatives Can Finally Win It
Conservatives Betrayed:
How George W. Bush and Other Big Government Republicans Hijacked the Conservative Cause
America's Right Turn:
How Conservatives Used New and Alternative Media to Take Over America
The Establishment Vs. the People
Is a New Populist Revolt on the Way? Richard Viguerie was ahead of his time by fighting the esbalishment before it was popular.
The New Right: We're ready to lead
The Conservative Movment didn't start recently. Richard Viguerie has been on the front lines of America's spiritual civil war for decades.