DON’T SAY LIBERAL OR WOKE. BRAND THE REAL ENEMY: DEMOCRATS.
I have written about this issue before, but in light of Charlie Kirk’s assassination, I thought it bears repeating. It’s so very, very important.
STOP saying liberal. STOP saying woke. STOP saying progressive, socialist, or Marxist.
Those words don’t appear on any ballot. Not anywhere, unless you live in Vermont and Bernie Sanders is running.
The word that appears on election ballots is DEMOCRAT.
We need to be perfectly clear. Those who are causing most all of America’s serious problems are DEMOCRATS.
The vast majority of our political crises/problems are caused by people who either identify as Democrats or vote Democrat.
Once something is branded—whether positive or negative—it sticks. Like super glue, that label is hard to shake. Whenever you speak, write, or post, identify our political opponents as DEMOCRATS.
That’s why we must BRAND the Democrat Party as anti-God, anti-America, violent, and the party of Big Government, elite socialists and Marxists. If we do not define them, they will define themselves.
Charlie Kirk’s assassination brought those stakes into painful focus.
Charlie dedicated his life to building a new generation of young conservative leaders, mobilizing millions of young conservatives to engage in civilized, peaceful discussions/debates. His loss is a call to action for us to brand the Democrat Party’s policies so clearly and permanently that voters will never again be misled by their rhetoric.
Your every conversation, email, blog, podcast, newsletter, fundraising letter, website, and media appearance is a chance to BRAND the Democrats as the cause of most of America’s problems.
Right now, the Democrat Party is confused, weak, and angry. That gives us conservatives a rare, perhaps once-in-a-lifetime opportunity to push it toward the ash heap of history.
But don’t be fooled and assume the Democrats will stay this way heading into the 2026 midterms, 2028 presidential election, and far beyond. History shows they usually find a way to bounce back, unless we effectively and quickly BRAND them as so toxic that voters will never again trust them.
Charlie’s murder was not an isolated incident. It is part of a dangerous and continuing pattern of political violence driven by the Left. But this is nothing new.
I’ll give you some more examples of this pattern in next week’s blog.
