ARE YOU BEING A GOOD STEWARD OF YOUR NONPROFIT’S MONEY?
Continued #3...
I mentioned last week that the more ads the campaign runs, means more money the consultants make, even if that’s not the best way to use the money.
Most Republican political consultants (I assume the same is true for Democrats) are like groundhogs—they know one thing. And that one thing is—a campaign needs lots of money to run lots of ads, which they are compensated for by receiving about 15% of the cost of the ad.
Democrat campaigns generally have strong ground games—thanks to unions and Leftwing activists. Few Republican campaigns know what constitutes a ground game, and they seldom have a credible, serious one. Door knocks and robo phone calls only do not a good ground game make. Also, campaign consultants haven’t figured out how to send a 15% invoice for a ground game.
Direct Mail Can Help Create BRAND Loyalty
And when a political campaign does do direct mail, it’s almost always weak and ineffective. Most political direct mail consists of a large broadside mailer, printed front and back, with lots of pictures. A well-written, hand-written, 4-page letter from the candidate, his wife, mother, etc. with a 3x5 snapshot, is far more effective than a commercial looking broadside.
The high-priced consultant tells a recent college graduate the outline of what they want the self-mailer to be. A few days later the trainee comes back with their copy and photos. The consultant makes a few edits, and then it’s sent to a printer, and an invoice is sent to the candidate for 15% of the cost of the broadside.
And remember, the primary purpose of any conservative nonprofit is not to raise money for salaries, rent, travel, etc. Even though those things are important, it’s also important to remember the reason people give donations is to solve the problem that the organization was formed to solve.
So, to be a good steward of a conservative nonprofit, it’s important to understand the many purposes of direct mail/advertising mail.
Because direct mail—which is advertising mail…
…educates the public.
…helps BRAND your organization.
…helps BRAND your opponents.
…helps pass legislation.
…helps defeat legislation.
…identifies people who will be activists for your cause.
…encourages people to vote for good conservative candidates
…encourages people to oppose liberal candidates.
…identifies people who are not registered to vote and encourages them to register.
…encourages registered voters to vote.
…helps bond donors to the organization and its mission.
…identifies those who can and will leave your organization money in their Wills/Bequests.
…identifies people who make major gifts.
…oh, and did I say…it raises lots of money.
And these are some of the ways that direct mail will educate, energize, and activate conservatives, so that conservatives will win elections and govern America.
I feel strongly you’re not only not being a good steward of your nonprofit’s money; you are failing your organization, your donors, supporters, and the cause of liberty, if you fail to fully utilize the power of direct mail/direct marketing in the Spiritual Cold Civil War the progressives/socialists/Marxists have declared on the cause of liberty/freedom/America.
