“The father of political [direct marketing].” — Direct Magazine

“Without any doubt, Richard Viguerie is the ‘Funding’ Father of the conservative movement.” — Morton Blackwell, President, Leadership Institute

“Before Rush Limbaugh, there was Richard Viguerie” — Jim Martin, Chairman, 60 Plus Association

He is “one of the creators of the modern conservative movement.” — Alexander Cockburn, The Nation

Richard A. Viguerie is one of 13 “Conservatives of the Century.” — Dr. Lee Edwards, The Washington Times, December 1999

“We talk a lot about changing your life with copywriting. But Richard Viguerie did more than just change his life: He changed the world.” - Richard Armstrong, Author, The Next Hurrah: The Communications Revolution in American Politics

“He is ‘the conservatives’ Voice of America.” — The Washington Post