MOST ALL CONSERVATIVE NONPROFIT FUNDRAISING IS IN THE TOILET
BAD NEWS: Is your fundraising in the toilet (as it is for most nonprofits)?
WORSE NEWS: It’s not going to improve unless you make major changes and quickly.
Over 95% of nonprofits (conservative, liberal, charitable, health and welfare, etc.) are receiving significantly less income from their postal and digital communications.
For most charitable organizations, direct marketing results are down 50%+ from a few years ago.
Costs are up 30%+. Postage alone has gone up 15% this year.
The average conservative nonprofit only retains about 30% of all first-time donors. That means 70% of your first time donors never give to you again.
And that’s not going to change for most nonprofits.
Why?
Because we’re in a disruptive world—what worked yesterday in direct marketing fundraising will not work today, and certainly not tomorrow.
There’s been a major loss of confidence in most all large institutions, including Big Tech, Big Media, higher education, lower education, big business, unions, organized religion, our own government (FBI, CIA, IRS, etc.), nonprofits, etc.
HOWEVER, THOSE THAT MAKE THE PROPER ADJUSTMENTS TO THE NEW FUNDRAISING ENVIRONMENT CAN AND WILL SURVIVE AND PROBABLY PROSPER.
Most people walk into the future backwards, facing the past. They are afraid of turning around and walking into the future. They know the problems and the monsters that lay in the past. They’re frightened and afraid of these “new monsters.”
In the early 20th century, if you were a world class buggy maker and didn’t know you needed to move into the automotive or airline field—you would soon be out of business.
Next week I’ll give you nine ideas that are guaranteed to significantly increase your income.
