In his most recent “Marketing Memo” to conservative leaders CHQ and Fed Up PAC Chairman Richard A. Viguerie explained that Republicans win when the voters are focused on national type issues, such as crime, open borders, judges, taxes, national security, and traditional Judeo-Christian values. Meaning conservatives must BRAND the Democrat Party as having been captured by CRAZY, DANGEROUS, ANTI-GOD, ANTI-AMERICAN, ELITE, BIG GOVERNMENT SOCIALISTS/COMMUNISTS.
As Mr. Viguerie explained, conservatives never win a national election (Presidency, Congress) unless…
The election is nationalized around one or more conservative issues.
The only time Republicans increased their Congressional majority in a bi-election was when they occupied the White House in 2002. George W. Bush was President, and the Republicans nationalized the election around national security. The radical Muslim attack on America 9/11 had happened just a year earlier.
In August of 1988, George H.W. Bush was 17 points behind in the polls, but under the leadership of Lee Atwater, Republicans nationalized the election by BRANDING the Democrat nominee Michael Dukakis as a far-Left radical on crime and other cultural issues. By election day, Bush went from being 17 points behind in the polls to winning by 9 points.
What do I mean by nationalize the elections?
Nationalizing elections means pushing the issues conservatives want the voters to be thinking about when they vote.
Former Democrat Speaker of the House of Representatives Tip O’Neill famously said, “All politics is local.” That’s complete nonsense. It’s a Democrat strategy to have Republicans focus on Democrat issues and not national issues, which favor Republicans.
The Democrat Party and Democrat politicians are deliverers of services. “Do you want a bridge or a road? I’ll get right on it. If you need potholes filled—done. You’re not getting your social security check? I’ll get on it today. Your schools need money for repairs? I’ll take care of it.” And on and on and on it goes.
Republicans win when the voters are focused on national type issues, such as crime, open borders, judges, taxes, national security, and traditional Judeo-Christian values.
In recent days I’ve read several articles by highly regarded conservatives/Republicans that they also expect a big Republican victory in both the U.S. House and U.S. Senate.
Of course, that won’t happen unless there is a significant change in the narrative in this election.
The Democrats want this election to be a referendum on President Trump, affordability, and the Iran War.
And if that is dominant in the public’s mind on November 3rd conservatives/Republicans will lose big.
It’s important for conservatives to give voters a tune about the election before they vote that will make the election about conservative issues.
Why am I optimistic?
- Republicans have significantly more money to spend on the election than Democrats. Recently President Trump’s Super PAC, Elon Musk, and others are putting serious money into this election.
- The extreme socialist/communist Democrat candidates’ views, values, opinions, are becoming more and more an issue in the campaign.
- Polls show that the Democrat Party is more unpopular than the Republican Party.
- It’s becoming clear that the Democrat Party has been captured by crazy socialists/communists.
- Some Republican leaders are beginning to publicly identify many Democrat candidates as crazy socialists/communists.
- The energy in the campaign is beginning to shift toward the Republicans probably starting with the first ever Republican bi-election convention recently in Dallas, Texas.
However, as encouraging as this is, it’s probably not enough to keep the Congressional Majority or much less increase the number of House and Senate members.
What’s needed is what conservatives/Republicans need in every election.
And in fact, if we don’t have this, we seldom win.
CONSERVATIVES MUST NATIONALIZE THIS ELECTION AROUND CONSERVATIVE ISSUES.
Or to be more specific, conservatives/Republicans need to be about the business of BRANDING the Democrat Party as having been captured by CRAZY, DANGEROUS, ANTI-GOD, ANTI-AMERICAN, ELITE, BIG GOVERNMENT SOCIALISTS/COMMUNISTS.
Military leaders know that the side that can select the ground on which the battle is to be fought has a significant advantage.
For about 75 years in the 20th Century, Democrats BRANDED the Republicans as the party of the rich—Big Business, Wall Street, trickledown economics, etc.
That demagogue criticism of Republicans won the Democrats a lot of elections.
However, the Democrats have recently given us conservatives/Republicans a major gift—if we act on it.
- In 1980 Ronald Reagan ran against President Jimmy Carter and said, “Are you better off now than you were four years ago?”
- In 1984 Reagan, running for re-election, said, “It’s morning again in America.”
- The best political slogan in the last 40 years was “Make America Great Again.”
- In 2022 most people expected that there would be a big red wave, but it didn’t develop, and a major reason is that the Democrat leaders made the election about a) Democracy is on the ballot (January 6) and b) a woman’s right to choose is on the ballot.
- In other words, Democrat leaders gave the voters two tunes to whistle, and the Republican leaders gave the voters no tune.
- In the closing days of the 2024 campaign Trump gave the voters a tune to whistle that was highly effective, “She broke it, and I’ll fix it.”
Every bi-election is always a referendum on the incumbent President and their party.
We have the opportunity to honestly and fairly BRAND the Democrats in a way that they may never win another national election.
As you know the Democrat Party has been captured by CRAZY, DANGEROUS, ANTI-GOD, ANTI-AMERICAN, ELITE, BIG GOVERNMENT SOCIALISTS/COMMUNISTS.
However, the average American voter does not know this.
Unfortunately, we can’t depend on Republican consultants, the Republican Party, or even most Republican candidates to educate the voters to this fact.
So, if Republicans are to retain control of the U.S. Congress, or even increase their numbers, it will depend on conservative leaders like you to lead.
Those who have been blessed with the ability to get a message to a much larger audience need to do this quickly. As Jesus taught us in Luke 12:48, “To whom much is given, much is required.”
Early voting has started in many states.
We need to launch the conservative counterattack today.
What do you need to do?
The answer is, only you know.
What talents has God blessed you with?
My political action committee, FedUp PAC, has produced videos, pocket cards, flyers, postcards, articles, etc. that BRAND the Democrats as CRAZY, DANGEROUS, ANTI-GOD, ANTI-AMERICAN, ELITE, BIG GOVERNMENT SOCIALISTS/COMMUNISTS.
All the products we produce are available for free at our website, www.FedUpPAC.org.
There’s no copyright on them. Use them as we wrote them or edit them as you wish. You can take FedUp PACs name off and add your name or your organization’s name.
It’s not important who gets credit—what’s important is that this information gets to the voters quickly and often.
As I’ve written many times, the number one secret of advertising is repetition. Coca-Cola and Pepsi certainly know this.
I have enclosed a list of subjects that some of the videos, flyers, postcards, pocket cards, articles that you’ll find at our website, www.FedUpPAC.org, focus on. However, we are regularly producing more, so check back regularly for new products.
What are some of the ways you can help BRAND the Democrats?
Of course, each of us has different resources. I’ll list some ideas, plus you’ll probably think of some other things you can do.
By the way, at our website you can forward our material to others or print copies to hand out. Also, if you’re able, consider making a donation to help us get this material to millions of grassroots activists.
- Go to our website, and forward to your…
- Christmas Card list
- Children
- Grandchildren
- Cousins
- Other family members
- Friends
- Neighbors
- Fellow Church members
- Friends where you work
- Etc., etc.
- If you have an organization that has a website, post our material there.
- Urge people to forward our Democrat BRANDING information to others or make copies and pass them onto others.
- If you have a blog, promote our Democrat BRANDING project.
- If you have a podcast, promote our Democrat BRANDING project.
- If you or your organization has an e-list, send to all on your e-list.
- If your organization publishes a newsletter, promote our Democrat BRANDING project.
- If you speak on radio or television, take the opportunity to BRAND the Democrats and urge your listeners to tell others.
- Carry copies of our flyers with you and give them away.
- Most conservatives don’t share their views and values about politics with others. We are not like liberals who are constantly telling people what they should think and do. However, we need to be outspoken, bold, and share with others our views and values. We need to speak up and speak out. Remember Jesus’s last words on Earth as he’s ascending to Heaven (Matthew 28:19): “Go therefore and make disciples of all nations.”
- Send a donation to FedUp PAC from our website, FedUpFund.org to help us reach 5,000,000 grassroots conservative activists who in turn will reach 100,000,000 voters with our material that BRANDS the Democrat Party as having been captured by CRAZY, DANGEROUS, ANTI-GOD, ANTI-AMERICAN, ELITE, BIG GOVERNMENT SOCIALITS/COMMUNISTS.
It’s especially important to communicate with those who live in key Senate battleground states, including Alaska, Georgia, Iowa, Maine, Michigan, Minnesota, Nebraska, New Hampshire, North Carolina, Ohio, and Texas.
The reality is that most non-profits can do far more in the political arena to BRAND Democrats than they realize. Talk to a good election attorney. Even a good business attorney probably doesn’t know election law.
Remember, once something is branded, positive or negative, good or bad, it’s like super glue – usually permanent.
Rush to the sound of the guns. At Lexington and Concord on the 19th of April in 1775, Captain John Parker and Captain David Brown each commanded a small group of American patriots to oppose 700 British regular troops. However, 90% (3,000+) of the patriots that fought that day were without a military leader. Each grabbed a musket and ran to the sound of the guns.
Today, instead of grabbing a musket, conservative leaders like you need to become modern day Paul Reveres, educating all within the sound of your voice.
Today, we don’t say, “The Redcoats are coming”—our cry is that “the Democrat Party has been captured by CRAZY, DANGEROUS, ANTI-GOD, ANTI-AMERICAN, ELITE, BIG GOVERNMENT SOCIALISTS/COMMUNISTS.”
The Democrat Party has launched a spiritual civil war against God fearing patriotic Americans with the goal of turning America into a one party, atheistic, Big Government, socialist/communist dictatorship.
Thanks for reading. As always, your comments, thoughts, and advice are not only helpful, welcomed, appreciated, but needed. Please email me at rviguerie@americantarget.com.
