As a reader of ConservativeHQ.com you’ve probably heard about my free Monthly Marketing Memos, and if so, you will understand I believe that too many conservative leaders are stuck in the 20th century, with low energy and no vision for the future.
The Conservative Movement is in desperate need of leaders who focus on strategy, plans, projects, activities that will defeat our enemies, bring conservatives victories at the national, state, and local levels, leading to a “rebirth” of freedom and liberty under God’s laws.
And as a CHQ subscriber you will also know that I don’t believe in just “cussing” a problem.
I created the Monthly Marketing Memos as a free service to energize our movement and its leaders and to share my 65 years of fundraising/marketing at the national level of the conservative movement, which helped build today’s conservative movement, to provide conservatives with the ideas, information, advice, counsel to grow our movement in a way no one else can.
Conservative leaders regularly tell me how much they value the service and that when one my MMMs hits their inbox they feel immediately energized and they can’t wait to put my ideas into practice, discuss them with their team, and forward them to other conservative leaders.
Which is why I’ve decided to kill the Monthly Market Memo.
Now, I know you’ve just thought, “Well, Richard, if your MMMs are so important to the conservative movement, why in the world are you stopping them?”
Because I'm replacing the Monthly Marketing Memo with something better.
The challenges facing our country and our movement are too urgent to get our attention just once a month.
So, I’ll continue writing and sending my Monthly Marketing Memos, not just once a month but every other week.
The memos I’ve been sending every 4-5 weeks will now be sent every other Tuesday morning.
“Okay, Richard, what’s the catch?”
Well, yes, there is a catch.
They no longer will be sent free.
There will be a modest cost.
However, when you consider the value of receiving every other week information, advice, ideas to help you acquire tens of thousands of new donors, raise tens of millions of additional dollars, acquire a strong BRAND for the rest of your life, get lots more votes for the next election—IT’S ALMOST FREE.
Also, by charging a modest fee, I’ll be able to deliver richer content and greatly expand the number of conservatives who receive this critically important marketing information—especially young conservatives.
I’ll send the first Marketing Dispatch on Tuesday, May 26. So, if you don’t want to miss an issue, subscribe today. My Marketing Dispatches will not be archived, so if you miss any you’ll not have access to the previous ones.
You can subscribe one of two ways.
Pay $14.90 monthly (you can cancel at any time and owe nothing more).
Or for $145 you will receive a one-year subscription (a savings of $33.80) and receive copies of the next 24 Dispatches.
And if you subscribe for a year, I’ll mail you my new exclusive memo on how conservatives/Republicans can win the 2026 election. And I’ll also send you a free copy of my book TAKEOVER: The 100-Year War for the Soul of the GOP and How Conservatives Can Finally Win It.
My exclusive memo, “THE SEVEN THINGS CONSERVATIVES MUST DO TO WIN IN 2026,” is available only to those who subscribe for a year.
If you decide to subscribe on a month-to-month basis you will receive an issue every other Tuesday morning, unless you wish to stop. Also, I’ll mail you a free copy of my book TAKEOVER.
If you decide to stop, simply cancel your subscription on Substack, and you’ll owe nothing more. And of course, you can keep the free book.
Each month, your credit card will be charged $14.90 and you’ll receive all the Dispatches sent for that month.
To subscribe or if you want to make others aware of this opportunity, go to vigueriesmarketingdispatches.substack.com.
Will it be worth your time and money to subscribe to my new Dispatches?
To refresh your memory of me and how I came to be the pioneer of ideological, political direct marketing, here’s a brief review.
Today, I’m Chairman of American Target Advertising (ATA), which has 80 team members (many are world-class marketers) and about 20 clients.
And with that talented team we’ve taken all the hard-won marketing and fundraising knowledge and insights I’ve gained since 1965 and brought it into the 21st century.
If you’ve been receiving my MMMs, you probably remember that I regularly make the point that the Democrats are far more successful marketers than conservatives.
Also…
The views and values of the leadership of every major institution in America is arrayed against us conservatives.
What’s the solution?
The roadmap is right in front of us: I’ve taken my 65 years of fundraising/marketing at the national level of the conservative movement, which helped build today’s conservative movement, and through 21st century technology used it provide conservatives with the ideas, information, advice, counsel to grow our movement in a way no one else can.
But don’t take my word for it.
Chris Ruddy, CEO of Newsmax, one our most successful 21st century conservative enterprises said, “He’s really The Godfather of conservative politics, conservative organizations, and conservative media—and sometimes people miss that media part!”
In January of 2024, Roger Stone, one of Donald Trump’s early advisors and a New York Times Bestselling Author and Political Consultant, said:
"There are very few people who can honestly say that they have changed the course of history.
Without him, Barry Goldwater would never have been nominated for president.
Without him, Ronald Reagan would never have served two terms in the White House.
Without him, Donald Trump would never have become president.
And without the communication tools that he pioneered; Donald Trump would have no shot at returning to the White House. That man is Richard Viguerie."
And Morton Blackwell, President, of the Leadership Institute, with over $52 million in revenue and over $22 million in net assets, said, “The truth is I couldn’t have gotten my Institute off the ground without what I learned from him. Without any doubt, Richard Viguerie is the Funding Father of the conservative movement. When he fights in the public policy process, his weight is always felt.”
As I begin teaching and educating you how to acquire many more donors, raise 1,000% more money, and get lots more votes, grow yourself, your organization, BRAND yourself and your opponents, I’ll be numbering my Dispatches starting with #1, then #2, and by election day, November 3, 2026 we’ll be at Dispatch #13 and by election day November 7, 2028, we’ll be at Dispatch #37.
As I said earlier, the first issue of my Marketing Dispatches will be sent on May 26th and will not be archived.
Money is scarce for most people these days, especially young people. So, I’ve priced my Dispatches low with the hope that thousands of future young conservative leaders will subscribe.
Competition for donations is more challenging and competitive than ever.
However, there is no shortage of money, only a shortage of ideas, energy, and entrepreneurial, risk-taking.
It’s safe to assume those competing with you for donors, donations, and votes are also subscribing, reading, and implementing my ideas, suggestions, and advice received through my Dispatches.
I’m looking forward to beginning our journey to catch up and then far surpass the Democrats by greatly increasing conservative donors, donations, and votes, as well as educating 100,000,000 low information voters.
With thanks and appreciation for your work and leadership on behalf of the cause of liberty and freedom under God’s laws,
Richard A. Viguerie
P.S. By the way I got the idea of calling my bi-weekly memos a Dispatch from one of my favorite movies—1776. Most of the movie takes place in the State House in Philadelphia, Pennsylvania where our founders came together in 1776 to discuss and debate whether we should break free from England. Occasionally a young page would go to the front of the room and read the latest report on the Army/war from General George Washington. These reports were called Dispatches and were numbered #7, #15, #20, etc. and signed “Your Obedient Servant, G. Washington.”
P.P.S. By the way, there will also be an audio and video version of each bi-weekly Dispatch at vigueriesmarketingdispatches.substack.com.
P.P.P.S. Also, if you know of others that could benefit from my bi-weekly Dispatches, please forward this article to them or write to me at rviguerie@americantarget.com with their contact information and I’ll send them the necessary information.
However, if they want to have access to the information in my Marketing Dispatches, they will need to have their own subscription. My Dispatches are by subscription only and copying or forwarding them is not allowed.
The Conservative Movement is in desperate need of leaders who focus on strategy, plans, projects, activities that will defeat our enemies, bring conservatives victories at the national, state, and local levels, leading to a “rebirth” of freedom and liberty under God’s laws.
And as a CHQ subscriber you will also know that I don’t believe in just “cussing” a problem.
I created the Monthly Marketing Memos as a free service to energize our movement and its leaders and to share my 65 years of fundraising/marketing at the national level of the conservative movement, which helped build today’s conservative movement, to provide conservatives with the ideas, information, advice, counsel to grow our movement in a way no one else can.
Conservative leaders regularly tell me how much they value the service and that when one my MMMs hits their inbox they feel immediately energized and they can’t wait to put my ideas into practice, discuss them with their team, and forward them to other conservative leaders.
Which is why I’ve decided to kill the Monthly Market Memo.
Now, I know you’ve just thought, “Well, Richard, if your MMMs are so important to the conservative movement, why in the world are you stopping them?”
Because I'm replacing the Monthly Marketing Memo with something better.
The challenges facing our country and our movement are too urgent to get our attention just once a month.
So, I’ll continue writing and sending my Monthly Marketing Memos, not just once a month but every other week.
The memos I’ve been sending every 4-5 weeks will now be sent every other Tuesday morning.
“Okay, Richard, what’s the catch?”
Well, yes, there is a catch.
They no longer will be sent free.
There will be a modest cost.
However, when you consider the value of receiving every other week information, advice, ideas to help you acquire tens of thousands of new donors, raise tens of millions of additional dollars, acquire a strong BRAND for the rest of your life, get lots more votes for the next election—IT’S ALMOST FREE.
Also, by charging a modest fee, I’ll be able to deliver richer content and greatly expand the number of conservatives who receive this critically important marketing information—especially young conservatives.
I’ll send the first Marketing Dispatch on Tuesday, May 26. So, if you don’t want to miss an issue, subscribe today. My Marketing Dispatches will not be archived, so if you miss any you’ll not have access to the previous ones.
You can subscribe one of two ways.
Pay $14.90 monthly (you can cancel at any time and owe nothing more).
Or for $145 you will receive a one-year subscription (a savings of $33.80) and receive copies of the next 24 Dispatches.
And if you subscribe for a year, I’ll mail you my new exclusive memo on how conservatives/Republicans can win the 2026 election. And I’ll also send you a free copy of my book TAKEOVER: The 100-Year War for the Soul of the GOP and How Conservatives Can Finally Win It.
My exclusive memo, “THE SEVEN THINGS CONSERVATIVES MUST DO TO WIN IN 2026,” is available only to those who subscribe for a year.
If you decide to subscribe on a month-to-month basis you will receive an issue every other Tuesday morning, unless you wish to stop. Also, I’ll mail you a free copy of my book TAKEOVER.
If you decide to stop, simply cancel your subscription on Substack, and you’ll owe nothing more. And of course, you can keep the free book.
Each month, your credit card will be charged $14.90 and you’ll receive all the Dispatches sent for that month.
To subscribe or if you want to make others aware of this opportunity, go to vigueriesmarketingdispatches.substack.com.
Will it be worth your time and money to subscribe to my new Dispatches?
To refresh your memory of me and how I came to be the pioneer of ideological, political direct marketing, here’s a brief review.
In the summer of 1961 I left Pasadena, Texas (next to Houston) and went to New York City to serve as Executive Director of Young Americans for Freedom (YAF). YAF had been founded the previous year at Bill Buckley, Jr.’s family estate in Sharon, Connecticut.
After about 18 months of trying to be the next Bill Buckley, Jr., I came to the realization that wasn’t going to happen, so I began a deep study of direct marketing/direct mail.
In January of 1965 I launched the world’s first ideological/political direct mail/marketing agency with one employee and one client.
Within a few years, I had a dozen clients and 20 to 30 employees.
After about 18 months of trying to be the next Bill Buckley, Jr., I came to the realization that wasn’t going to happen, so I began a deep study of direct marketing/direct mail.
In January of 1965 I launched the world’s first ideological/political direct mail/marketing agency with one employee and one client.
Within a few years, I had a dozen clients and 20 to 30 employees.
Today, I’m Chairman of American Target Advertising (ATA), which has 80 team members (many are world-class marketers) and about 20 clients.
And with that talented team we’ve taken all the hard-won marketing and fundraising knowledge and insights I’ve gained since 1965 and brought it into the 21st century.
At age 92, I focus/work 12-13 hours a day, 5 ½ days a week.
On average our company mails 100,000,000 postal letters a year (average cost is about 75 cents each), plus billions and billions of emails.
I estimate our company has mailed about 5 billion postal letters and raised over $8 billion from about 80 million donations for right-of-center causes, candidates, publications, etc.
The 12,500 names I started the company with in 1965 now exceeds 10 million donors.
On average our company mails 100,000,000 postal letters a year (average cost is about 75 cents each), plus billions and billions of emails.
I estimate our company has mailed about 5 billion postal letters and raised over $8 billion from about 80 million donations for right-of-center causes, candidates, publications, etc.
The 12,500 names I started the company with in 1965 now exceeds 10 million donors.
If you’ve been receiving my MMMs, you probably remember that I regularly make the point that the Democrats are far more successful marketers than conservatives.
Since the 1990s the Democrats/liberals…
Raise 700% more money than conservatives.
From 700% more donors.
From 20,000 single-issue nonprofits vs. about 1,500 for us conservatives.
Raise 700% more money than conservatives.
From 700% more donors.
From 20,000 single-issue nonprofits vs. about 1,500 for us conservatives.
Also…
The views and values of the leadership of every major institution in America is arrayed against us conservatives.
We lack the leaders the Left has.
We lack the energy the Left has.
We lack the professional marketers/communicators the Left has.
We lack the energy the Left has.
We lack the professional marketers/communicators the Left has.
What’s the solution?
The roadmap is right in front of us: I’ve taken my 65 years of fundraising/marketing at the national level of the conservative movement, which helped build today’s conservative movement, and through 21st century technology used it provide conservatives with the ideas, information, advice, counsel to grow our movement in a way no one else can.
But don’t take my word for it.
Chris Ruddy, CEO of Newsmax, one our most successful 21st century conservative enterprises said, “He’s really The Godfather of conservative politics, conservative organizations, and conservative media—and sometimes people miss that media part!”
In January of 2024, Roger Stone, one of Donald Trump’s early advisors and a New York Times Bestselling Author and Political Consultant, said:
"There are very few people who can honestly say that they have changed the course of history.
Without him, Barry Goldwater would never have been nominated for president.
Without him, Ronald Reagan would never have served two terms in the White House.
Without him, Donald Trump would never have become president.
And without the communication tools that he pioneered; Donald Trump would have no shot at returning to the White House. That man is Richard Viguerie."
And Morton Blackwell, President, of the Leadership Institute, with over $52 million in revenue and over $22 million in net assets, said, “The truth is I couldn’t have gotten my Institute off the ground without what I learned from him. Without any doubt, Richard Viguerie is the Funding Father of the conservative movement. When he fights in the public policy process, his weight is always felt.”
As I begin teaching and educating you how to acquire many more donors, raise 1,000% more money, and get lots more votes, grow yourself, your organization, BRAND yourself and your opponents, I’ll be numbering my Dispatches starting with #1, then #2, and by election day, November 3, 2026 we’ll be at Dispatch #13 and by election day November 7, 2028, we’ll be at Dispatch #37.
As I said earlier, the first issue of my Marketing Dispatches will be sent on May 26th and will not be archived.
Money is scarce for most people these days, especially young people. So, I’ve priced my Dispatches low with the hope that thousands of future young conservative leaders will subscribe.
Competition for donations is more challenging and competitive than ever.
However, there is no shortage of money, only a shortage of ideas, energy, and entrepreneurial, risk-taking.
It’s safe to assume those competing with you for donors, donations, and votes are also subscribing, reading, and implementing my ideas, suggestions, and advice received through my Dispatches.
I’m looking forward to beginning our journey to catch up and then far surpass the Democrats by greatly increasing conservative donors, donations, and votes, as well as educating 100,000,000 low information voters.
With thanks and appreciation for your work and leadership on behalf of the cause of liberty and freedom under God’s laws,
Richard A. Viguerie
P.S. By the way I got the idea of calling my bi-weekly memos a Dispatch from one of my favorite movies—1776. Most of the movie takes place in the State House in Philadelphia, Pennsylvania where our founders came together in 1776 to discuss and debate whether we should break free from England. Occasionally a young page would go to the front of the room and read the latest report on the Army/war from General George Washington. These reports were called Dispatches and were numbered #7, #15, #20, etc. and signed “Your Obedient Servant, G. Washington.”
P.P.S. By the way, there will also be an audio and video version of each bi-weekly Dispatch at vigueriesmarketingdispatches.substack.com.
P.P.P.S. Also, if you know of others that could benefit from my bi-weekly Dispatches, please forward this article to them or write to me at rviguerie@americantarget.com with their contact information and I’ll send them the necessary information.
However, if they want to have access to the information in my Marketing Dispatches, they will need to have their own subscription. My Dispatches are by subscription only and copying or forwarding them is not allowed.
